Creating a Culture of innovation

Access within Your Reach

Per Fumum... through smoke.

We celebrate the invisible, the connection that evokes lasting memories and emotions.

Perfumarie is a global community and marketplace for sensory adventurers. We explore new boundaries in consumer insights and sensory experiences.

Home base to startups and established companies building sensory-forward innovations, we offer a platform designed for businesses that can benefit from ongoing consumer interactions, retail sales, introductions to buyers and media, growth hacking, and/or operations and business administration support. 

  • Perfumarie is awakening people’s senses by offering an inclusive space for discovery, education and exhibition.
  • We provide a trusted platform for growth, development and empowerment for consumers, creators and businesses.
  • Our Members, the kindest critics, are rewarded whenever they contribute to our community, purchase or share. They play a role in the success of the brands within our universe. Members are invited to share their thoughts with our entrepreneurs and support the brands that they love.
  • Visit our scrapbook for more on us.
  • SoHo Beacon

    Calling All Sensory Ventures

    Your Retail Lab & Launchpad.

    Community, Connections & Commerce:

  • An experiential retail model that is turnkey and gets you click to brick, Perfumarie is a superior alternate to trade shows and pop-ups for those that are serious about sustainable growth.
  • SoHo Beacon, our invitation-only private club and collective, unlocks Perfumarie's on-demand studio offerings to endless prime exhibit and demo opportunities.
  • Think of us as a WeWork - or AirBnB - WITH retail. Our membership-driven collective gathers consumers and serves as a launchpad for you to design, test, improve, build, work- while you LEARN, IMPROVE, and SELL.
  • Our open-sourced, hospitality-forward universe supports our makers with thoughtful mentorship, resources, and access to a network of solutions for growing venture needs. 
  • Perfumarie's growth-hacking team of experts are on hand to help emerging and established brands connect with consumers, retail buyers, warehousing, influencers and press. Our SWAT team Innovation Lab offers on-demand support to our Members with trainings, product development, consumer insights, warehousing, and brand management (public relations, business development campaigns, etc).
  • Plans & Pricing

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    Membership Perks:

  • Mentorship: Enjoy advice and guidance from some of the smartest startup minds around.
  • Credibility and social proof: We accept only 1 to 2% of applicants into our collective, so acceptance into is guaranteed to boost your visibility.
  • Financial Planning: Our accelerator offers a direct and reliable route to investment. We can help you prepare for a raise by connecting you to VCs, angels and other seasoned founders.
  • Perfumarie provides brands with opportunities to attract and engage a modern global audience.

    Fun Fact: The typical annual asking rent in SoHo, New York City is $977+ per square foot. With Perfumarie's alternate service models, your growth is turnkey and at a fraction of the normal price.

    Pedestrian Traffic

    SoHo offers an array of eateries, hotels, and galleries. Perfumarie will expose your brand to more than 40,000 people everyday.

  • SoHo is one of the most heavily trafficked neighborhoods in NYC
  • Heavy foot traffic (Up to 40,000 people between 12pm-6pm daily)
  • Heavy tourist traffic, high retail spending track record
  • Retail

  • Shoppers visit us for a wide range of retail (captures the largest audience of the three fashion markets).
  • Leading brand names that have been around for decades.
  • Top performing stores in the nation. We are less than a block away from Glossier! Bloomingdale’s, H&M, Marc Jacobs, Nike Lab, Chanel, and the Apple Store are all just steps away.
  • Hotels

  • Perfumarie works closely with all the top hotels in New York City, including more than 10 high-end hotels within 0.5 miles.
  • 11 Howard, The Mercer, Soho Grand Hotel, The James Hotel, The Roxy Hotel, & The Crosby Hotel are booked to capacity year-round.
  • Guests from around the world regularly visits Perfumarie per the recommendations of top hospitality concierges.
  • Transportation

  • Conveniently located, Manhattan subway lines are within foot steps from Perfumarie, including: N, R, 6, C, E, J, M, Z 1, 6, and 22 MTA bus lines.
  • Join Our World.

    Enjoy access to retail in SoHo
    as you engineer new opportunities.

    Complete This Form to Apply.