Creating a Culture
of innovation

SoHo Beacon @ Perfumarie

Connections, Community, & Commerce

Perfumarie is a global collective and marketplace for sensory adventurers. Together, we explore new boundaries in consumer insights and sensory experiences.

Home base to startups and established companies building sensory-forward innovations, we offer an open-source platform for businesses that can benefit from ongoing consumer interactions, retail sales, introductions to buyers and media, growth hacking, and/or operations and business administration support. 

Per fumum (latin) = through smoke

We celebrate the invisible,
the connection that evokes lasting memories and emotions.

Your Retail Lab & Launchpad.

  • An experiential retail model that is turnkey and gets you click to brick, Perfumarie is a superior alternate to trade shows and pop-ups for those that are serious about sustainable growth.
  • SoHo Beacon, our invitation-only private club and collective, unlocks Perfumarie's on-demand studio offerings to endless prime exhibit and demo opportunities.
  • Think of us as a WeWork - or AirBnB - WITH retail. Our membership-driven collective gathers consumers and serves as a launchpad for you to design, test, improve, build, work- while you LEARN, IMPROVE, and SELL.
  • Our open-sourced, hospitality-forward universe supports our makers with thoughtful mentorship, resources, and access to a network of solutions for growing venture needs. 
  • SWAT team /ˈswät ˌtēm/
    • any group of specialists brought in to solve a difficult or urgent problem.
  • Perfumarie's growth-hacking team of experts are on hand to help emerging and established brands connect with consumers, retail buyers, warehousing, influencers and press. Our Innovation Lab SWAT team offers on-demand support to our Members with trainings, product development, consumer insights, warehousing, and brand management (public relations, business development campaigns, etc).
  • Step 1.

    Enjoy access to retail in SoHo
    as you engineer new opportunities.

    Complete This Form to Apply.

    Step 2.

    Once approved, pick your membership level or set up a customized integration strategy. Your orientation & expert consultation with our Founder Mindy Yang is on us (normally $550+/hr).

    Step 3.

    Configure your brand presence in our SELLER CENTRAL from anywhere in the world, then ship your inventory to us. Our brand team is here to assist with your on-boarding process and help you with inventory allocation/planning, programming, pricing. Our innovation lab (agency) offers ad hoc marketing, growth hacking, business development, training, consumer insights, & PR booster campaigns upon request.

    “A delicate combination of an artistic space and launching pad for brands with powerful messages. An incubator allowing a divine evaporation of boiling ideas and projects.”

    Christophe Laudamiel, Award-Winning Master Perfumer

    Membership Perks:

    Join our mission to change the world:

  • Perfumarie is awakening people’s senses by offering an inclusive space for discovery, education, exhibition, and commerce with a home base in SoHo, New York City.
  • We provide a trusted platform for growth, development and empowerment for consumers, creators and businesses.
  • Our Members, the kindest critics, are rewarded whenever they contribute to our community, purchase or share. They play a role in the success of the brands within our universe. Members are invited to share their thoughts with our entrepreneurs and support the brands that they love.
  • Mentorship: Enjoy advice and guidance from some of the smartest startup minds around.
  • Credibility and social proof: We accept only 1 to 2% of applicants into our collective, so acceptance into is guaranteed to boost your visibility. Serious retail buyers, C-Suite leaders, the media, and investors frequent Perfumarie to scout for rising stars. (Our incubator reduce their risk!)
  • Financial Planning: Our accelerator offers a direct and reliable route to investment. We can help you prepare for a raise by connecting you to VCs, angels and other seasoned founders when you are ready.
  • Keep 100 percent of your sales

    & a focus on what YOU are most passionate about.