W E L C O M E T O
P E R F U M A R I E
A global community and marketplace for sensory adventurers, Perfumarie explores new boundaries in consumer insights and multi-sensory experiences:
“Passion is energy. We are here to ignite olfactory encounters and inspire deep wonder.”
Mindy Yang, Founder & CEO
Laser-focused on emerging trends
We have the pulse on blooming markets:
“Perfumarie is reinventing the fragrance shopping experience... By giving consumers total control and allowing them to truly trust their senses, they can learn the intricacies of fragrance”
Women's Wear Daily
In our Innovation Lab, our network of sensory experts think along with you to inspire emotion, cultivate loyalty, develop new concepts, and collect priceless insights.
Millennials & Fragrance Study by Hearst Digital & Cosmopolitan Magazine
Our close partnership with universities allows us to deeply connect with Millennials and Generation Z:
Beyond generations and genders, we explore consumer behavior across all lifestyle touch points, from fashion & beauty to food & travel or health & wellness, etc.
The Shift in Retail
Abundance of information= Competing for Attention:
Having considerable forces at play in the market, the consumer path-to-purchase is rapidly evolving around the globe.
Empowered by social networks and digital devices, consumers are increasingly dictating when, where and how they engage with brands.
They have become both critics and creators, demanding a more personalized experience, and expecting to be given the opportunity to shape the products and services they consume.
“Perfumarie is reimagining the way perfumers, consumers, brands and marketers approach the business of sensory perception.”
Cosmetics Design Magazine
Meet Our Members
“Perfumarie helps members build and evolve a fragrance collection and ultimately form their own relationships with scents.”
Our shoppers are well-traveled, educated and affluent. They live all over the world:
A closer look:
“A delicate combination of an artistic space and launching pad for brands with powerful messages. An incubator allowing a divine evaporation of boiling ideas and projects.”
Christophe Laudamiel, Award-Winning Master Perfumer
Work with us.
Perfumarie is your partner for innovation, growth & empowerment:
The world is our oyster! Perfumarie also celebrates creativity, health, wellness, fashion and the arts.
Perfumarie was named a winner for Consumer Experience by The Fragrance Foundation, along with Macy's, Gucci, YSL, RPG and Cartier.
Love Is In The Air
Please access our media scrapbook here.
We invite you to explore your brand objectives with Perfumarie and join us in creating the future of fragrance together!