P E R F U M A R I E
We Live in a time where change and choice are the only true constants.
New experiences, innovative technologies, instant access to information, and an abundance of choices are continually changing how consumers engage with brands around the world.
With Gen Z and Millennials coming into their own, brands must understand motivations that influence them to foster brand connectivity and facilitate lasting loyalty.
Focusing on data-driven insights and drivers to predict and motivate shopping, engagement, and loyalty behaviors, Perfumarie is a 360 retail lab, brand incubator, and management company that specializes in helping brands compete ahead of the curve.
In addition to offering innovative strategies (the WHATs), Perfumarie is a growth hacking agency that also activate the HOWs.
She feels invested in brands when they make her life easier, make her feel good, and don’t give her any trouble.
A CLOSER LOOK
Gen Z and Millennials are products of their environments, and as a result high expectations are the norm:
Customer service and a good return policy are important when choosing which brands to shop.
I hate when stores feel crowded.
Shopping and loyalty are all about the experience.
Millennial (Gen Y) and Gen Z consumers are proving to be the main growth engine in the luxury market, accounting for 30 percent of luxury sales, yet fuelling a massive 85 percent of all growth in 2017. The younger generations are also reshaping what “luxury” is, thereby what luxury brands need to do to appeal to them:
I keep a close circle of friends and appreciates an open mind, patience, and understanding.
Culture is not just want people do. It’s also what people say they do.
Perfumarie works with the industry to create thoughtful connections for R&D, PR, or ROI both online and offline. Consumers experience a new perspective in our multi-sensory world, as a result, and enjoy a rare access to be cool, learn and collect economically.
Convenience is very important to me. It’s easier if I can see how things go together so I can make a quick decision and finish shopping in one trip.
Our lives are measured in moments. At Perfumarie, we celebrate defining moments* and create new ones.
We work with brands to engineer customized triggers to give shoppers a sense of control and confidence by seeding, activating, and measuring the results.
A modern take on wellness, self-care, self development AND a community-based businesses, Perfumarie is hyper focused on the human side of analytics. Our transparent and inclusive world celebrates people, unite businesses and give them superpowers.
Perfumarie is the only company that unlocks walled-garden data to empower marketers to target and expand their customer base. Our global panel tracks feedback and purchase intentions each day to deliver insights from every consumer action.
Perfumarie creates opportunities for smart, immersive connections and disrupts the market by architecting new holistic ways to do business. Together, we activate the trends to lead and understand change ahead of the curve. Scalable and dynamic, change the rules of retail with us.
+ Email Us or follow us at@DearPerfumarie +
All quotes are from Mindy Yang, Founder & CEO of Perfumarie, Inc. Copyright 2018.
Sources: Coolhatcher, BW Luxury, Bain & Co., & WGSN.